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Emerging designers from Pakistan showcase their work at Pakistan High Commission London

Pakistan High Commissioner for UK Mr Wajid Shamsul Hasan welcoming the guests at the Fashion Show
Pakistan High Commissioner for UK Mr Wajid Shamsul Hasan welcoming the guests at the Fashion Show.
London: 

The opening ceremony of the Fashion Installation at Pakistan High Commission London was held last evening. Depicting culturally rich and diverse Pakistan, the event showcased six design houses with their interpretations of Pakistan’s indigenous crafts and strategic blending of fashion with business. Graduates of Pakistan Institute of Fashion and Design (PIFD), Ahsan Nazir, Shella Hashim, Waqas Ahmad and Saba Muzaffer representing "Print Therapy", Sofia Rashid and Sarah Javaid representing "Indifference", Sania Qureshi and Schehrezade Muzammil brought to London the concept of a global monoculture with their representation of ‘Made in Pakistan’. Delicately embellished with a range of colours and an aesthetic detail, the Pakistani designers are making their mark on the global landscape.

Pakistan Institute of Fashion and Design is presenting a week-long exhibition of the collections of emerging designers in collaboration with Pakistan High Commission London, British Fashion Council and British Council as part of London Fashion Week where Pakistani collections are showcased every year.

Pakistan High Commissioner for UK Mr Wajid Shamsul Hasan welcoming the guests at the Fashion Show
A model demonstrating a dress during cat walk at Pakistan High Commission London.

Designer Waqas Ahmad who was also the curator of the exhibition highlighted in his brief talk the place of Pakistani designs in global context and said that women all over the world were now wearing Pakistani dresses because of their exotic blend of eastern and western designs. On behalf of the PIFD, he thanked Pakistan High Commissioner Mr Wajid Shamsul Hasan, Deputy Commissioner Muhammad Imran Mriza and Commercial Counsellor Ijlal Khattak for their assistance in holding the Exhibition.

The models presented a splendid catwalk to demonstrate the clothing of the designers. The dresses portrayed style, colour, innovation, practicality and fashion appeal.

High Commissioner Mr Wajid Shamsul Hasan welcomed the guests who came to see the fashion show and appreciated the contribution of PIFD for the promotion of fashion industry and related education of international standard in Pakistan. He lauded the participating designers and said their effort would certainly improve the image of Pakistan.

The event was attended by several diplomats including H.E. Mohammad Daud Yaar, Ambassador of Afghanistan to the UK and H.E. Mr Abdulla Ali Al-Radhi, Ambassador of Yemen to the UK. Besides, a large number of retailers, showbiz companies, representatives of businesses and media also attended the event. Ms Farah, presenter, moderated the show.

The fashion industry of Pakistan is flourishing as more and more young talent especially women are joining this profession. This is also contributing to the economic empowerment of the Pakistani women.

13 February 2013

Back to Economic News Last updated: 14 February 2014