PM urges press officers to highlight national policies

 

 

 

ISLAMABAD: Prime Minister Syed Yusuf Raza Gilani on 25th January called upon the press officers posted in the country’s missions abroad to highlight national policies reflecting the real Pakistan.

 

He was talking to the group of press officers at the PM House, participating in the annual Consultative Conference being organized by the External Publicity Wing of the Ministry of Information and Broadcasting. Minister for Information and Broadcasting Dr. Firdous Ashiq Awan was also present.

 

The Prime minister said the challenges being faced by the country required a proactive approach by the professional officers working in the field of public relations.

 

He said such approach would help develop a meaningful linkage with the international community utilizing all possible sources of communication including media.

 

He stressed upon the participants of the conference to utilize social media as an effective tool to convey the desired messages.

 

He called upon the press officers to enhance their communication skills and employ modern technology in discharging their responsibilities.

 

“While functioning as communicators, they should also highlight the social, cultural aspects of the society to help promote the country’s soft image,” he said.

 

The Prime Minister assured that the government would extend all possible support to the Ministry of Information and Broadcasting as well as its outlets abroad to further improve their performance.

 

The Prime Minister appreciated the efforts of the Ministry of Information and Broadcasting for organizing the Consultative Conference which would provide a useful forum to develop a strategy for building the image of the country.

 

He expected meaningful deliberations and concrete proposals by the missions aborad.

 

The Minister for Information and Broadcasting, Dr. Firdous Ashiq Awan apprised the Prime Minister of the details regarding the Consultative Conference and its objectives.

 

She assured that the deliberations of the conference would remain within the parameters of the advice given by the Prime Minister.

 

The press officers from Pakistan’s Missions at Washington, London, New Delhi, Berlin, Brussels, Singapore, Ankara, Moscow, Dubai, Ottawa, Beijing, Tehran, Hong Kong, Kabul, Cairo and Tokyo, who are participating in the Consultative Conference, attended the meeting.

 

 

January 25, 2012

APP

 

Last updated: 25 January 2012