Pakistan’s garment industry has huge potential to excel: Neelam

 

Pakistani fashion garment industry has come up a long way especially within the last few years. Good prices, maintaining quality and speedy turnaround gives Pakistan an edge in the highly competitive world market says Neelam Pervez, a UK based business entrepreneur of Pakistani origin who is key supplier of Jersey, Casual and sportswear to New Look who are among the biggest apparel chains of UK.

 

Working along with Shahid Pervez for a number of years, Neelam believes that with an attitude of utmost commitment from employees and management Pakistan's Textile & Fashion Industry can achieve phenomenal growth and attain highest ranks in the world. In her view abundance of raw materials, skilled and hard working manpower combined with low labour and air freight cost gives an advantage to Pakistani products among the International competitors.

 

Majority of the exporters in Pakistan, now have ISO certification which has lead to much improvement in workers welfare and products quality. Neelam has her own independent Quality Control team headed by Mr. Guy Martial Noirette based in Pakistan to oversee all aspects of the Critical path which is a key factor in delivering quality on time.

 

She says that they specialise in Casual and Jersey wear, which alone constitute such big orders that she does not feel the need to look in to any other varieties. A huge potential exists for Pakistani products in the UK and EU. She feels all we need is exploring markets and keep the quality up to the mark.

 

 

April 16, 2010

 

Last updated: 16 April 2010